Applied Resilience
Brand Design, Guidelines and Collateral

A new identity

Applied Resilience is a leading crisis management consultancy, which helps organisations develop and strengthen their ability to respond to and recover from disruptions or crises, encompassing areas like emergency planning, business continuity, and crisis management.

I have worked closely with the CEO and COO, to create a visual identity and toolkit for the brand, rolling it out onto the design of a notebook, training certificate, letter, sales brochure, proposal document, word document, business card, email footer, hot desk signage, lanyard, powerpoint template, table stand and teams background.

Client
Applied Resilence

Role
Brand and logo design, concept, collateral design, artwork

Date
2025

Three concepts were discussed with the client, to find out which reflected the brand:

Spring, Time and Emergency Exit

At this stage it was key that the idea chosen was correct conceptually to underpin the visual expression of the identity.

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Aspect Maintenance, Brand and Identity Design